SEO Specialist

Overall Purpose:

We are actively seeking an experienced SEO professional to join us in a long-term collaboration that promises both professional fulfillment and endless possibilities. Be part of a team that values your expertise and offers a platform for you to thrive and make a lasting impact in the world of international SEO.

Key accountabilities:

• Develop SEO recommendations for international SEO campaigns based on clients' objectives
• Conduct various SEO analyses such as organic traffic inspections and analyses, SEO keyword rankings analyses, indexation audits and make tactical recommendations to address identified issues or opportunities
• Produce various technical audits and analyses including, but not limited to: site speed audits, canonicalisation and redirect audits, search engine compatibility audits, XML sitemap audits and creations, hreflang audits, meta content audits, backlink profile analyses
• Work on website migration projects which involve: initial data collection to support content protection, retention and retiring decisions, audit staging versions of the new site for technical issues, prepare website migration plans and checklists followed by post-migration activities, monitoring and reporting
• Develop geo-targeting recommendations for international SEO projects to help clients achieve local and / or international search visibility
• Pro-actively search for issues and opportunities regarding organic performance for existing clients to uncover opportunities for SEO
• Prepare top-level, 360-degree SEO assessments for SEO discovery projects for websites to form strategies and recommended SEO/SEM activities based on findings in the SEO assessments
• Analyse SEO performance reports to create useful insights and action items to support client's growth in organic search for their main KPIs
• Stay up-to-date with latest changes and developments in the SEO industry and successfully convert those learnings into opportunities for clients and SEO projects

skills and attributes required:

Essential:

• Experience in search engine optimisation & organic search campaign management
• Ability to fluently write and speak in English
• Agency experience
• Understanding of the key algorithm updates and SEO implications
• Understanding of Search Engines’ best practices and industry trends
• Ability to change strategies and adopt new techniques as the search space evolves
• Proficient use of various SEO tools including, but not limited to:
  • Screaming Frog
  • Google Search Console
  • Google Analytics
  • Majestic SEO
  • Keyword Research Tools
  • SEMRush or Ahrefs
  • MOZ
• Strong working knowledge and experience with data reporting tools
• Advanced knowledge of Excel to include pivot tables, vlookups, sumifs, and charts
• Ability to effectively and confidently communicate with the clients and colleagues through email, written reports and presentations
• Ability to understand the nature of the clients’ business, their business goals and KPIs
• Strong attention to detail and proactive follow-through skills
• Team-player, self-driven and analytical
• Proactive, positive attitude with the ability to use initiative
• Ability to manage and prioritise own workload under pressure
• Ability to work towards tight deadline
• Good time management skills
• Good commercial awareness skills

Desirable:

• Experience with web content management platforms such as WordPress, Adobe Experience Manager, Drupal, etc
• Foundational understanding of HTML, CSS, JavaScript or other programming languages
• Understanding of web site development techniques, responses, consumer journey and conversion optimisation

Webcertain is an inclusive employer and recognises the value of equality and diversity to change the way we recruit for the better. We welcome all applications regardless of age, disability, gender identity or gender reassignment, marital or civil partnership status, pregnancy or maternity, race (which includes race, colour, nationality, ethnic or national origin and caste) religion or belief, sex, sexual orientation, or educational background.

We are happy to consider flexible working options, including part time hours wherever this is practically possible. We’re also interested in hearing from candidates with different career experiences including those returning to work following a career break. We are proud to be a Disability Confident employer which makes the most of talents people with disabilities can bring to the workplace.

To all recruitment agencies: Webcertain does not accept agency resumes. Please do not forward resumes to our recruitment in-box or our employees. Webcertain is not responsible for any fees related to unsolicited resumes.

*This job description is not restrictive or definitive in any way and should be regarded as a guideline to the duties required and may be amended in the light of changing circumstances following consultation with the post holder.