Internet marketing user view

Web usability consultancy

Once the world is beating a path to your door, do they take a look around or do they bounce? measuring marketing»

'Bouncing' is a description of what happens when a visitor arrives at a web site – but then leaves immediately without viewing further. Web usability consultancy can identify whether this is caused by:

• Missing the target in terms of potential customers - what customers search for
• Inappropriate web site content

WebCertain monitors the behaviour of web site users to guide clients on their web site usability. This means:

• Providing attractive content for users
• Achieving intuitive navigation

This is achieved through analysis of web site site online behaviour – a service which WebCertain provides to many of its clients. Following the analysis of behaviour patterns, WebCertain creates benchmarks describing what content should appear on sites which try to meet specific business objectives – for instance business-to-business web sites which aspire to generate new customers. What do potential new customers look for when visiting a typical site? Email your specific question and a consultant will give you advice on how to configure your site.

• advice@WebCertain.com

In addition WebCertain organise user group test sessions to ensure that your customers can find the information they really need from your web site, in a way that makes sense to them. WebCertain can therefore guide you on how quickly and easily your customers expect to reach information and how patient they aren't!

© 2008 WebCertain Europe Ltd Search Language Hub, Northminster Business Park, Poppleton, York YO26 6QW  tel: +44 19 04 78 00 30	VAT number: 755 9844 73 WebCertain Europe is a company registered in England and Wales with company number 04140825
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