Spanish extends throughout four continents and is spoken by people from more than 25 countries. It is the second language in the world in number of speakers (after Mandarin Chinese) and the most widely spoken and the most widely studied Romance language. It is emerging powerfully in traditionally English speaking countries such as the USA.
There are over 500 million speakers of Spanish in the world. Spanish is the official language of Spain, Mexico, Cuba, the Dominican Republic, Puerto Rico, as well as most of Central and South America. There are also 40 million native speakers within the United States.
A Latin-based language with a strong Arabic influence, Spanish is the official language in 21 countries. Although the Real Academia de la Lengua Española standardises the use of Spanish in those 21 countries, there are very significant variations throughout the Spanish speaking community. Terms that are used regularly in Spain can be embarrassing or vulgar in South America and vice versa. Being aware of the subtleties and nuances of the different dialectal varieties is of the utmost importance when it comes to targeting the Spanish market. Only expert Spanish linguists are able to provide this cultural awareness.
Google is the dominant search engine, with over 96% market share.
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