Japanese language search marketing
Japanese - eastern language of honour
The Japanese language: an introduction
Japanese is not known to be linked directly with any other language. It uses some
Chinese characters - but Chinese and Japanese are very different languages. It has similarities with
Korean and even with
Turkish - but these similarities are not strong enough to define the heritage of the language. It has a system of 'honourifics' which grammatically reflect the status of the speaker.
How many speakers are there of the Japanese language?
130 million speakers of Japanese mainly live in Japan - but are also in many communities around the world.
What Japanese language issues do I need to watch out for?
Japanese is a complex language to handle. It has three main different types of characters:
- Kanji - the adopted Chinese characters
- Hiragana - a vowel or consonant+vowel simple character usually representing particles
- Katagana - a vowel of consonant+vowel simple character usually transcribing company names or borrowed words and handling onomatopoeia
Which major search engines are important to Japanese speakers?
Which paid search engines target the Japanese-speaking world?
-
Yahoo Search Marketing
-
Google Adwords
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