German language search marketing
German - the power language of central Europe
The German language: an introduction
German is the largest and most important language of Europe - with English trailing in second place. It forms part of the Germanic language branch which sprouted many other European languages such as
Dutch,
Danish, Swedish,
Norwegian,
Icelandic and even
English.
How many speakers are there of the German language?
There are 100 million speakers of German located in Germany, Austria, Switzerland and other countries of central Europe.
What German language issues do I need to watch out for?
A number of key issues present themselves with German - not least the great number of dialects spoken in and around Germany based on German. Fortunately, in a written sense, Hochdeutsch or mainstream German remains the most significant. The major technical issues for search marketers include the alternate characters - which may replace accented words - and the conflicts caused by the spelling reform of 2000.
Which major search engines are important to German speakers?
Which paid search engines target the German-speaking world?
-
Google Adwords
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Yahoo Search Marketing
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Qualigo
-
Mirago
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MIVA
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