German is the largest and most important language of Europe - with English trailing in second place. It forms part of the Germanic language branch which sprouted many other European languages such as Dutch, Danish, Swedish, Norwegian, Icelandic and even English.
There are 200 million speakers of German located in Germany, Austria, Switzerland and other countries of central Europe.
A number of key issues present themselves with German - not least the great number of dialects spoken in and around Germany based on German. Fortunately, in a written sense, Hochdeutsch or mainstream German remains the most significant. The major technical issues for search marketers include the alternate characters - which may replace accented words - and the conflicts caused by the spelling reform of 2000.
Google Germany is the most popular search engine, with 93% market share.
Improve your presence in German search engines with Webcertain's German search marketing services. Reach your audience in German through multilingual SEO, multilingual PPC and German online PR. With German native speakers and local cultural knowledge of Germany, Webcertain will give your online campaigns the boost they need to achieve success in the German market.