English is a world language and lingua franca par excellence. It has achieved a critical mass in terms of being the most important business language and an essential means of communication around the globe. It is a true melting pot of inputs from both Romance and Germanic languages with a great deal of French vocabulary, largely a German grammar structure together with influences from Greek, Arabic and Dutch as well as many other languages.
Will English always remain as one language? As languages have a habit of doing, it is already developing in different directions in different parts of the world. US English has many different elements of vocabulary and spelling to UK English. 'Pidgin' versions of English are virtually unintelligible to speakers of the more traditional branches. For sure, different versions need to be adopted even now to target the US versus the UK via search marketing.
Around 375 million people speak English as a mother tongue - but speakers of English as a second language are virtually impossible to count. It can only be said that there are speakers in every corner of the globe.
The major issues are vocabulary and spelling differences between the major English-speaking countries - the US, UK and Australasia.
Google is the dominant search engine in English-speaking countries, although rival Bing has considerable clout in the US where it has 18% market share. Yahoo also commands a good proportion of the US market, with over 10% market share.
Improve your presence in English search engines with Webcertain's English search marketing services. Reach your audience in English through multilingual SEO, multilingual PPC and English online PR. With English native speakers and local cultural knowledge of the UK, Webcertain will give your online campaigns the boost they need to achieve success in the English market.