As you visit our “Strategy” section, think about this; most agencies use the word strategy to mean, “How we charge you more!” Webcertain has an intriguing twist on this. Firstly, you can turn us on and off as you wish on an ad hoc transactional basis. You buy what you need, no more and no less. Nonetheless, when you’re working with us, we deliver tactics based on a deep strategic understanding of your business.
Secondly, if you commit to a longer period of working with us, we actually charge you less. I know, it’s bizarre isn’t it, but when you think about it, it really makes sense. It’s all part of bending and twisting our support to your exact needs – in a flexible and adaptable way.
We have a wide range of tactical services available to support you – and blending and mixing these to the right strategy is something we can do entirely on your behalf if you need it. But since we often work with highly sophisticated marketing professionals and talented people within globally recognised agencies, we have to be able to deliver in the manner, and to the quality, they expect.
What this means is that you decide how tactical or strategic you wish us to be! The outcome of that will, of course, determine which people are involved in supporting you to some extent – tactitians rather than strategists or vice versa – though they’re both always involved to some degree. But don’t think that means we’ll blindly press ahead with a strategy we absolutely know is doomed to fail – you can expect us to squeak in that case although if you’re confident, we’ll still go with the flow.
Another thing you need to know is that our resources are elastic. Because we operate in 44-languages, we tend to have a larger staff than other agencies which means we can ramp things up very quickly when needed and launching in 30 countries is only a little more difficult than just one. Want that home page in 30 languages re-designed, translated, optimised and video sub-titled in all those languages? Just a month to deliver? We’ve done it before and we can do it for you!
There you go, we don’t make things any more complicated than they need to be!