For many global organisations, branding is at the heart of everything. Being visible, with a strong, consistent brand presence, across all potential customer touch points is key. It helps build brand trust, develop brand loyalty and ensures that the brand stands out from the crowd of local and international competitors all vying for users’ attention.
Social Media is undoubtedly one of the most important customer touch points in today’s online world. The amount of social channels and platforms online is pretty overwhelming, and the appetite of internet users around the world to embrace them and actively share, comment and interact with friends, acquaintances and brands alike continues to grow.
So whether you like it or not, ignoring social channels as a brand is just not an option. You risk at best reducing your reach and just being invisible to those you want to engage with, and at worst, suffering reputational damage that spirals out of control before you can stop it.
But easier said than done, right? We’re not just talking one Facebook page and a single Twitter profile here, but profiles and pages in multiple languages, often on channels which are specific to certain markets and cultures. There is so much to think about; from language and culture to timezones and content – all of the time ensuring that brand guidelines and integrity aren’t compromised.
Exhausted just thinking about it? Unsure of how where to get started? Well help is at hand!
At Webcertain, we spend our days immersed in the global world of social media and can ensure that your brand has the presence it deserves across the globe.
and let the world know you're there!