A blend of search engine visibility and traditional public relations that disperses a company's message across the internet by way of online media outlets and search engines." (www.imediaconnection.com)
Online PR is a highly effective way to improve your online visibility and natural search results, to manage your brand reputation and to introduce and promote your products and services to potential customers. A recent survey stated that 98% of journalists say they do the vast majority of their research online and with the introduction of Universal Search, online news and Public Relations strategies are becoming increasingly important and effective.
In very basic terms, Universal Search is a sweeping change to the way search results are being presented. Instead of news, blogs, videos, maps and images just appearing on their own separate search engine results, they will feature more prominently in general search results.
The explosion in social networking has also led to new opportunities for online PR campaigns to reach out to audiences.
"A category of sites that is based on user participation and user-generated content. They include social networking sites like LinkedIn, Facebook, or My Space, social bookmarking sites like Del.icio.us, social news sites like Digg or Simpy, and other sites that are centred on user interaction."