Site map
Jump to »
User Password
User Password
Home Page >> Introducing Search Marketing >> Jargon Buster >> Opening Rate

Jargon Buster

What is an Opening Rate?


In email makreting terms, the 'opening rate' is the ratio of people who read an email versus the total number of emails sent. Usually expressed as a percentage - for example, an opening rate of 50% means exactly half of your target audience read your email.


+44 19 04 78 00 30
Contact WebCertain

Pay per click (ppc) management: Qualified Google Advertising Professional

Subscribe to WebCertain's educational newsletter:

Add Remove
HTML version

View current issue

 

Web Marketing News

International Search Summit
Posted on: Fri, 15 Aug 2008
Google sells performics
Posted on: Fri, 15 Aug 2008
Search Engines flout Indian law
Posted on: Fri, 15 Aug 2008
Blinkx have Miva bid rejected
Posted on: Fri, 15 Aug 2008
PR Forums
Posted on: Fri, 15 Aug 2008
Blogs under hacker attack
Posted on: Fri, 15 Aug 2008
Yahoo's geo-location service released to the public
Posted on: Fri, 15 Aug 2008
WebCertain nominated for SES Awards
Posted on: Fri, 15 Aug 2008