Headlines

What's new in search engines and directories?

---

Google launches new site search feature

The function is designed to improve the user experience and is expected to increase conversion rates, however it could have a negative impact on tracking as trackers will not be able to see the full search journey, only the term used to enter the website. At present, the feature is only available for selected searches.

Posted 11th Mar 2008

International Rail Appoints Web Certain To Deliver Online Marketing Campaign

International Rail a wholly owned subsidiary of Wandrian Inc, the global rail specialist, today announced the appointment of search marketing company Web Certain to focus on its online marketing campaign

 

Web Certain will be providing its expertise in link building to extend International Rail’s presence online. The campaign will focus initially on English speaking countries, expanding into non-English speaking countries with a multilingual campaign later in the year.  The multilingual project will be managed by Web Certain’s World Language Hub - the UK’s first team of search specialists in multiple languages (many of whom are native to the country) with individuals focusing on their specialised territory all working together on the project as one team.

 

Omid Golshan – Managing Director, International Rail says:

 

“Our product portfolio is extensive and includes over 66,000 city to city routes including Eurostar, French TGV, German ICE, Amtrak USA and European InterCity train services. We also offer a range of Regional Rail Passes for each continent and Country Passes to cover Europe and many in North America and Australasia. We plan to extend the global reach of our site and believe that Web Certain are in a unique position to offer all the local expertise and knowledge that we require for other countries. Their local knowledge in each territory will provide vital insights that will help us drive our business forward.”

 

Andy Atkins-Krüger – Managing Director, Web Certain says:

 

“We are delighted to be working with International Rail’s marketing team. Our team’s extensive multilingual search marketing skills and knowledge of the travel sector will help to ensure a successful campaign.”

 

 

About Web Certain

 

Web Certain offers the full range of search marketing services, in all the major web languages, including; pay per click campaigns, organic SEO, online PR and web development.

 

In the organic search and pay-per-click teams Web Certain employs specialists in all the major web languages who are also experts in local search engine behaviour.

The “World language hub” consists of a team of search specialists of many languages all working together on search engine optimisation and pay per click campaigns under one roof. Web Certain also has local partners for that extra local edge – a powerful combination.

 

Visit Web Certain at www.webcertain.com and select your language to find out more about the multilingual search marketing services. 

 

About International Rail

 

With years of Rail experience and use of state of the art technology, International Rail offers the travel trade (www.railagent.co.uk) and consumers (www.internationalrail.com) a unique online booking system featuring over 35 types of rail passes for travel in 30 countries and 66,000 city to city rail routes worldwide, allowing the user to check availability and make bookings in real time.   Customers and agents are supported by International Rail’s UK contact centre in Hampshire.

 

For further information, visit www.internationalrail.com

Posted 19th Sep 2007

---