Key Website Statistics

Measuring Marketing and Web Site Tracking

Marketing Measurement using your Web Site

Web site tracking or analytics tools can provide you with a great many reports and statistical tables. Conversion Analyst is certainly no different in this regard, although we at WebCertain believe that Conversion Analyst's reports are more useful than most tracking programmes. However, we recommend that you focus on no more than 6 key statistics – the choice of the 6 is yours and must reflect your business needs. The following are the key web site statistics we think you might want to have:

• New visitors v returning visitors
• Search phrases – and their conversion
• Site visitor source – in terms of domains, tracking urls and search engines
• Bounce rate – how many people arrive at your site, decide it wasn’t what they were looking for and disappear
• Visitor click paths – to monitor areas of your site – reflecting markets or products perhaps – where they show most interest
• Navigation effectiveness – how many clicks does it take people to get to the areas of your site that interest them

If there's something missing here you think, don’t worry, Conversion Analyst probably has the answer for you.

So in measuring your web site performance focus on the web site statistics that matter!

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