International SEO: Multilingual Search Engine Optimisation - Webcertain

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Introduction On International SEO Guide

International SEO describes the collection of activities which, combined, enable a web site to reach its target markets in multiple countries or regions. Despite impressions given to the contrary, international SEO is not simply about translating your web site into multiple languages and then carrying out standard search engine optimisation techniques the way you did it in a single language. International SEO brings into play new issues and challenges to trap the unwary search marketer.

International SEO activities checklist - in typical workflow order:

1. International Opportunity Selection
Today the web is a truly global phenomenon and there are huge opportunities for web marketers...

2. Multi-language Keyword Research
Keyword research is one of the core fundamentals of search marketing and of international SEO...

3. Competitive Review
Never underestimate the value of detailed competitive reviews - especially in the international sphere...

4. International Technical Audit
You may already be accustomed to carrying out or managing technical audits for search engine...

5. Geo-location
Geo-location or geo-targeting is concerned with ensuring that the correct pages of your web site...

6. Webmaster Tools Set-up
The major western search engines - Google, Yahoo and Microsoft - have all provided tools to help with...

7. Local Domains vs. Generic Domain Names
Careful selection and use of domain names makes a substantial difference to international web marketing...

8. Geo-Selection and Internal Linking
International or global web sites all need to find ways of enabling users to move from one country to another...

9. Local Hosting
Local hosting forms part of the geo-targeting story - but it also contributes to other factors related to search...

10. Duplication and De-duplication
What's the problem with duplication? What's the problem with duplication...? What's the...?

11. Multi-language Content Strategies
Content is the new marketing driver and international content strategies are the difference between success and failure...

12.SEO Localisation of Content
SEO-Localisation blends search engine optimisation with translation, resulting in localised content which is both search engine and user friendly...

13.International Link Building
The number of links pointing to a site has a huge impact on search engine rankings...

14.Online PR and Articles Internationally
Improve your global online presence through news articles...

15.Multi-language Blog Management
A blog is very simply an online journal that is crawled and indexed like a website...

16. Cultural Conversion Issues
“Culture” is a mental framework which people in a target market use to navigate their world...

17. Global Web Analytics and Tracking
Web analytics enables marketers to track and analyse all activity on their website...

All of the above are available as an independent service from Webcertain or as part of a full service solution for both agencies and clients!

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