Frequently asked questions

Frequently asked questions about Search Engines and Web Marketing

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1. How do the search engines help to generate business?
2. What is different about the way WebCertain designs web sites?
3. How much business should I be doing through the web?
4. How can I get my site higher in the search engine rankings?
5. Why can't I simply register with 250,000 search engines for $39?
6. What sort of words or phrases should I promote to the search engines?
7. So how much does it cost?

How do the search engines help to generate business?

WebCertain's client base is seeing substantial opportunities arise from working more effectively with the web and, in particular, search engines. More and more people – at home and at work - have access to the web – and because those who are searching for something on the internet are already on their way to becoming someone's customer – all you need do is ensure you appear in front of them when they search.

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What is different about the way WebCertain designs web sites?

WebCertain does not design web sites. It works with existing web designers or recommends web design teams to clients where need that support.

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How much business should I be doing through the web?

We can't answer that web marketing questions accurately of course, but our client base suggests that you should be getting a minimum of 10% of your business enquiries from the internet.

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How can I get my site higher in the search engine rankings?

The answer is simply to provide what the search engines are looking for. Unfortunately, they are not all looking for the same things – so you need to structure your site to meet the needs of your target search engines. You also need to decide what products or services you want to focus on and, therefore, which words and phrases to promote.

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Why can’t I simply register with 250,000 search engines for $39?

Trust your business experience and instincts. When someone says it’s really cheap and really easy – has it ever made a big difference to your business? WebCertain can make a substantial difference to your overall business performance – but you won’t be surprised to hear it involves effort, hard work and focus!

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What sort of words or phrases should I promote to the search engines?

This depends on your objectives – what WebCertain can do is to help you identify – through analysis of known searches on the web – which phrases or words will be most successfully found and therefore give your business the best chance of finding new customers.

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So how much does it cost?

This depends on what you want to achieve, how big your site is and how ambitious you are. What we can say is that an initial investment in this area is usually modest – and all clients decide to increase their investment over time as they see their investment handsomely returned.

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