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With the September 2003 launch of email marketing Permission Manager WebCertain believes that there is a great future for the new email marketing techniques involving profiling and permission. This permission means that email really can generate both customer loyalty AND potential customer loyalty.
Simple. Amidst all the discussion and hullaballoo about spam and email abuse and the new email legislation perhaps we are forgeting why spammers exist, why legislation is necessary and how we all use email.?
Numerous studies have shown that email use is increasing, that both business people and consumers see email as a highly useful means of communication.
That's why we need to protect it with laws and ethics and and and....
Approached in the right way - for example using email marketing Permission Manager- email marketing remains an incredibly effective and appreciated form of communication.
So you've worked with WebCertain to generate relevant quality visitors to your web site and made an investment to achieve that. Then what happens is that a small percentage - typically 2-5% will fill in a contact form and submit that requesting further information.
Perhaps a further 10 - 15% pick up the telephone and make direct contact.
What's happened to the remaining 80%? 40% might actually be people browsing your site for other reasons - for instance your competitors. But that still leaves 40% who you are of potential interest to you. So let's offer them the opportunity to sign-up on your web site for regular newsletter style communications that helps them to easily keep abreast of issues that concern them. And through regular communication with them let's build their connection with the brand and the business until they finally become loyal customers. That's the idea behind email marketing Permission Manager.
Most customer - supplier or customer - brand relationships break apart not because of the product or service delivery directly, but as a result of communication difficulties. Email marketing can help to solve that used judiciously.
This can be achieved in a number of ways. Firstly, why not create an 'customer account email newsletter' that is only seen by the numerous contacts within each of your major customers. This can present you as innovative, talk about the positive successes of your relationship and deepen your customer relationship.
Your wider customer base can also benefit from valuable information from you - providing it helps them to do their jobs. Potential customer loyalty?
This is an interesting one. At WebCertain we are convinced you can build brand loyaly amongst your potential customers - simply by communcating information that is really of value to them - not simply just sales talk.
An emailed newsletter can really someone to keep up to speed with latest developments. They can read it quickly, digest it immediately and apply it pretty much straight away. A regular communication of this type they can come to depend on - hence they become quasi loyal to you. At some point, they are highly likely to seek your advice on a specific difficulty they face, and that may then lead them to become a regular customer.
Permission Manager provides you with account where your customers and potential customers email addresses and permission profiles are stored. This is not accessible or useable by any other organisation. A sign-up facility is created on your web site - and every communication with the customer gives them the option to update their profile of interests - thereby controlling the permissions they give you to communicate with them. More about email marketing Permission Manager.
Emailings, web site sign-up are all included in the price which is determined by the number of email addresses held and maintained in the database.
| © 2008 WebCertain Europe Ltd Search Language Hub, Northminster Business Park, Poppleton, York YO26 6QW tel: +44 19 04 78 00 30 |
VAT number: 755 9844 73 WebCertain Europe is a company registered in England and Wales with company number 04140825 |
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