SEO China

chinese search engines

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China Search Engine Users Demographics

In 2006, China internet search users exceeded 1 hundred million and with the increasing penetration of internet search on people’s’ daily lives, online marketing in China will grow rapidly in coming years. Daily search queries have increased rapidly in the last two years, indicating that search users dependence on search engines is increasing. More search features are available for internet search users. In addition to the essential web page search, together with the MP3 search catering for the users’ entertainment needs, there were also news search, image search, map search, and local search.  Of all these services, web search was first, followed by MP3, and Image search.
Chinese search engine users most favorite search contents are music, academic knowledge, news, web address, and enterprise and business information.

Which are the most important search engines in China?

China’s search engine marketing is the story of the competition between Baidu, Google and Yahoo. These three search engines have more than 90% of the total Chinese search engine market share.
The Chinese market works differently due to various social, political and technological reasons. It’s quite remarkable that Google China has so far failed to take over the Chinese search engine market which is still dominated by Baidu with a lead of over 10% in mainland China.

Baidu

Baidu, established in Beijing Zhong Guan Cun in January 2000, is a leading internet technology company in China. They focus on what they know best - Chinese language search, which makes Baidu one of the world’s fastest growing internet search engines.
 

Google China

Not just as a provider of great technology, but as a substantial business answering 18 million user queries every day, Google formed a partnership with China's leading portal NetEase (163.com) to their mutual business advantage in China. In 2006, Google announced the beginning of a localized Google domain in China.

 

Yahoo! China

Yahoo! Inc. (Yahoo!), incorporated in 1995, is a global Internet brand. To its global users, the Company provides owned and operated online properties and services. To its advertisers, the Company provides a range of tools and marketing solutions designed to enable businesses to reach its users.

The majority of its offerings are available globally in more than 20 languages.

In August 2006, with its acquisition of Alibaba (Chinese biggest E-commerce company), Yahoo China unveiled Yahoo.cn to provide search service. Yahoo China also has a new search engine, Yisou, in Beta.

 


Although other search engines, like Sohu-‘SoGou’, Sina-‘Iask’, Zhongsou still have some market share, they still have work to do in order to be one of the major search engines.


  

Which are the most important nationally?

Baidu (Baidu), Google (Google), Yahoo (Yahoo), Sina (iask), Sohu (sogou), 163 (Google), Soso (Google)

What differences are there in targeting Chinese search engines compared with others?

China’s search engine marketing situation is a bit different than that of any other country. Different culture background and political issues (like censorship regulation, government policy, and changeable marketing regulation) bring many challenges and challenges to search engine marketers targeting the Chinese market.

In addition, some of the search engines have their own priorities, like, they will love your website more if you have China domain, like .com.cn or .cn, or if you’re hosted in China.

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