What is the Bounce Rate? - Search Marketing Definitions - Webcertain

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Jargon Busted - 'Bounce'

What is a Bounce?

In search engine marketing terms, 'bounce rate' is the percentage of web site visitors who arrive at an entry page, then leave without getting any deeper into the site.

This term is also frequently used to describe the return of a piece of e-mail because of an error in the delivery process.

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