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From a European perspective, search engine optimization in the US (spelt with a 'z') is a highly competitive and complex field - even though the major US search engines are well known throughout Europe - especially Google. There are 51 states - each with their own legal system a geography that is far larger than we expect - until we visit - and a policitcal system which seems incredibly complex. What Europeans do know is that the US is large and 'wealthy'.
Search engine optimisation in Europe (now spelt with an 's') is at least as diverse and complex but could well be far more bewildering! Europe is an indefinable concept covering everything from the British Isles through to the Ural mountains.
WebCertain offers SEO support services to American search engine marketing agencies and is on hand to provide whatever advice you need to help you win and manage contracts for North American clients who need services in all - or just some - of the corners of Europe. Our service is based on having native speakers for the major European languages working from our UK head office - with partners in other countries to help us cover all the foreign tongues which you can search in here.
Here's a few facts and links to resources you may find instructive...but we're just a phone call away or use the contact form to get in touch.
The European Union is the largest political grouping in Europe comprising 26 nations:
The European Union is important particularly from a legal perspective. Whilst the laws differ in each country, the legislation is progressively being harmonised and certain European directives are already applicable across many of the EU countries. One example of this is the European e-Commerce Directive which covers email legislation - but trademark law is also relevant for search engine marketers. There is also freedom of movement between countries - which does NOT apply to countries outside the EU.
But certain important European countries fall outside the EU but still have some connection either because they are part of the European Free Trade Association or they are candidates for future membership. Note that trading conditions vary significantly between these countries. These are:
European search engine marketing and search engine optimization is WebCertain's specialty - we can arrange meetings in London, Paris, Berlin, Amsterdam, Rome, Athens, Brussels - just name it. Helping US agencies to succeed in our backyard, is our pleasure!